Post by account_disabled on Dec 2, 2023 0:48:52 GMT -5
Technology advances quickly. Consumers have many choices in purchasing products and services. Therefore, brands must find ways to attract attention and build trust with customers. One of the marketing strategies that are becoming more popular today is the use of artificial intelligence (AI) or Artificial Intelligence to help with work. STEPS will tell you about how AI can help brands change the customer journey in many ways. The tool that is becoming popular is ChatGPT for creating interesting customer journeys. What will it include? 1. Customize the customer experience AI can help brands customize customer experiences to suit each individual ( Personalization) by analyzing customer behavior data such as purchase history and interests.
AI can recommend products/services that are appropriate to customer needs. or Phone Number List presenting promotions that match the interests of specific customers Example: The Amazon website uses AI to recommend products that customers might be interested in. By considering the purchasing history and interests of customers. 2. Provide real-time customer service AI can help brands provide real-time customer service through Chatbots, which can quickly answer customer questions and resolve issues. Respond to customer questions or complaints 24 hours a day. This reduces service delays. Promote a greater impression on customers Example: Kasikorn Bank uses ChatGPT to provide customer service via LINE, allowing customers to make inquiries and solve problems quickly and conveniently.
Increase engagement with customers By creating content or activities that match your customers' interests, ChatGPT can be used to create games, contests, or other activities. That helps customers engage with the brand and AI can also predict customer behavior, such as predicting what customers may be interested in in the future. or analyzing data to find trends and effective relationships with marketing strategies. Example: Clothing brand Nike collaborates with sports influencers to create content about Nike products. This content captures the attention of Nike's target audience. 4. Improve work efficiency AI can help brands improve performance in tasks that replace humans, such as order fulfillment. Answering customer questions The advantage is that it saves time and resources.
AI can recommend products/services that are appropriate to customer needs. or Phone Number List presenting promotions that match the interests of specific customers Example: The Amazon website uses AI to recommend products that customers might be interested in. By considering the purchasing history and interests of customers. 2. Provide real-time customer service AI can help brands provide real-time customer service through Chatbots, which can quickly answer customer questions and resolve issues. Respond to customer questions or complaints 24 hours a day. This reduces service delays. Promote a greater impression on customers Example: Kasikorn Bank uses ChatGPT to provide customer service via LINE, allowing customers to make inquiries and solve problems quickly and conveniently.
Increase engagement with customers By creating content or activities that match your customers' interests, ChatGPT can be used to create games, contests, or other activities. That helps customers engage with the brand and AI can also predict customer behavior, such as predicting what customers may be interested in in the future. or analyzing data to find trends and effective relationships with marketing strategies. Example: Clothing brand Nike collaborates with sports influencers to create content about Nike products. This content captures the attention of Nike's target audience. 4. Improve work efficiency AI can help brands improve performance in tasks that replace humans, such as order fulfillment. Answering customer questions The advantage is that it saves time and resources.