Post by account_disabled on Nov 25, 2023 6:09:23 GMT -5
With these new trends among these big players, we can see how important it is to diversify your content. People want to choose how they consume your content, so it is not good enough to stick to a single format.
Heardle 🤝 Spotify
This is the first time Spotify purchased a game. But why Heardle?
The game is simple: you need to guess the C Level Executive Email Lists name or the artist of some piece by listening to a few seconds of it. At the end, when the answer is shown, the game will take you to a link on Spotify.
The idea is also inspired by another popular game called Wordle, published by The New York Times, which is about guessing words. It is also very popular globally.
By now, Heardle is only available on their website. They expect to release their full mobile app integration in the near future, even though we don’t have a specific date yet.
The intention of adding a game to the platform could be for multiple reasons: delivering a more interactive experience, achieving new audiences and allowing people to discover new music.
Also, let’s remember how Spotify has been trying to give multiple playful experiences to their users. Two good examples are the Spotify Wrapped phenomenon that allows the creation of shareable pieces for social media. Also the new Karaoke mode, which is offering a very interesting experience.
On the other hand, we have witnessed how the gaming industry is a new target for many companies. Netflix is a great example of this since they launched their gaming applications free for subscribers in November 2021.
Video Podcasts on Spotify
Spotify is trying to expand its global podcast footprint generally. But it is also attempting to compete with YouTube, which already has a massive global presence, and also has a music platform very similar to Spotify, called YouTube Music.
To tackle this market, Spotify has decided to offer video podcasts to its creators. The strategy started in April this year for the US, UK, Australia, New Zealand, and Canada, and now, as of July 12, they extended this to another six countries.
Right now, audio and video are the main formats people are looking to consume. Statistics show that 60% of the US population admitted to listening to audio content in 2020. On the other hand, 80% of millennials consider video content when making a purchase decision.