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Post by account_disabled on Mar 9, 2024 0:44:50 GMT -5
Content Marketing Tourism: Example Relax We Post by Ibis Switzerland The Ibis hotel chain launched a social media management service for its guests called "social-media-sitting" in 2018: which consists of the introduction of a new role, the social media sitter , a social media expert who takes and uploads for the hotel guest, the best photos and stories for him, while he enjoys his stay in one of the chain's 17 properties in Zurich and Geneva. The underlying concept is to make guests fully present and Greece Telegram Number Data relieve them of the "stress" of trying to take the perfect photo to post on social media. For the period of activity of the campaign, the brand collaborated with influencers such as Anna Maradan and Cristina Gheiceanu who posted photos and Instagram stories on behalf of the tourists guests of the hotel. Emotions are Georgia Emotions are Georgia is the campaign launched by the Georgian National Tourism Administration for tourism in Georgia: a brilliant marketing stunt that exploits artificial intelligence (AI) and User Generated Content (UGC). It immediately went viral as soon as it went online in 2018. The campaign is based on the collection of stories and posts from real visitors to Georgia using AI-equipped software that detects human emotions and classifies and catalogs visitor experiences based on various criteria . The data is used to build a personal guide: after providing the site with access to Facebook information or answering a quick questionnaire, this generates a personalized guide, created only with the "spontaneous" reviews of visitors, to be used as a suggestion for your personal trip to Georgia.
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